Minneapolis–St. Paul, MN — May 16, 2025 — For decades, 3HmongTV has been a cornerstone of the Hmong-American community in the Twin Cities—providing trusted news, community stories, and a cultural voice to generations of viewers. Today, that legacy enters a bold new era.

We are proud to formally introduce 3HBC (Hmong Broadcasting Company) as the official media umbrella that will encompass 3HmongTV and all future original programming. Founded by Mitch Lee, a trailblazer in Hmong broadcasting, 3HBC has long been the engine behind the scenes. Now, in honor of 50 years of Hmong resettlement in America, it steps forward with renewed purpose and visionary leadership.

Under this new structure:

• 3HmongTV will continue as the dedicated news division, committed to delivering timely coverage and community-driven journalism.

• 3HBC will serve as the creative hub, launching scripted series, talk shows, documentaries, and cultural content that reflect the richness and evolution of the Hmong experience.

Stepping into leadership is Stephanie C. Vang, Executive Producer & Brand Strategist at 3HBC. A celebrated author and creative force, Vang is also the writer behind Chaotic Good—the first original drama series currently in development under the new 3HBC slate. With Vang shaping both the creative direction and brand evolution, the company is poised to usher in a renaissance of Hmong storytelling.

“This is more than a rebrand—it’s a renaissance,” says Vang. “Mitch built the foundation, and now we’re taking that vision even further—with programs that speak to who we are today and who we’re becoming.”

With multiple shows in development and a new generation of creators stepping forward, 3HBC is only getting started. The name has always been there. Now, it’s time the world knows it.